Focus Groups
i-focus
i-focus is the qualitative research arm of i-graduate. We can structure and deliver focus group activity to enhance decision-making, for when you need detailed information about a target population. With access to a vast database of students and graduates (international and domestic), we can recruit focus groups and depth interviews with your target market / key interest group, quickly and inexpensively.
We cover all areas of focus group co-ordination from recruitment to reporting, including administration, preparation of discussion guides, managing sessions and analysis of results. We have a wealth of experience running student focus groups covering perceptions of the student experience, including: university branding, catering, banking, study destinations, careers and careers services.
The benefits for your institution are manifold:
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You can build the research you want, at a cost you are comfortable with
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The research can usually be completed in a very short time
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By utilising our database of students (and probably your own students in particular) we can arrange focus groups / interviews with the very specific students you want to hear from
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Our unparalleled experience in this field means we provide you with the analysis you need to address the particular area of concern
If you want to find out how i-focus can help you, please contact Carole Atkin on +44 (0) 207 222 7890 or email Carole at carole.atkin@i-graduate.org
For more details please contact the Research Team: +44 (0207) 222 7890 / info@i-graduate.org