Latest News

The Observatory on Borderless Higher Education joins the i-graduate family

i-graduate announced today that the highly respected research unit The Observatory on Borderless Higher Education will transfer to the International Graduate Insight Group from the August 2nd this exciting partnership will strengthen the capacity and scope of both organisations to serve the global HE community. To find out more about this important news click here.


i-graduate at the New Zealand International Education Conference

i-graduate are proud to announce that they will be silver sponsors of the 19th Annual New Zealand International Education Conference at the Christchurch Convention Centre from the 5th - 6th August 2010. If you would like to talk about what i-graduate can do for you please feel free to talk to our i-graduate in-country specialist Sharon Calvert at the event. For more information click here.

You are here: Home > Services

Price and Scholarship Study

 

What is covered?

  • How does price elasticity differ across nationalities, subjects and level of study?
  • Do scholarships/bursaries have a positive impact on the recruitment of EU/international students?
  • At what levels should prices be set to give an institution competitive advantage?
  • Are students from specific countries more or less influenced by scholarships/bursaries to study at a particular institution?
  • What subjects are more likely to need intelligent pricing to attract EU/international students?
  • How are scholarships/bursaries perceived by students who chose your institution, compared to rival institutions?
  • At what level would students have rejected your offer, if at all?

i-graduate's global Price and Scholarship Study is a collaborative investigation to establish the impact of price on student decision making - specifically, university choice - by nationality, level of study and subject area. Including EU and Non EU students, it is intended to provide a framework within which institutions can set prices according to market demand and make full use of this key element of the marketing mix to optimise or maximise future student recruitment.

Scholarships are increasingly being used as an effective marketing and recruitment aide. i-graduate's Price and Scholarship Study aims to provide a great level of understanding into the impact of Scholarships.

Our University partners use the Price and Scholarship Study to understand:

  1. How students from different countries perceive price
  2. How to price courses appropriately for different markets
  3. How to ensure scholarships are used to maximum effect
  4. The impact of price on a university's competitive position (taking into account reputation)
  5. How to review prices more efficiently and on a more regular basis in response to changes in international markets
  6. The price-value and price-quality equation

To find out how the Price and Scholarship Study can benefit your institution, please give us a call.