Price Sensitivity Study™
What is covered?
- How does price elasticity differ across nationalities, subjects and level of study?
- Do scholarships/bursaries have a positive impact on the recruitment of EU/international students?
- At what levels should prices be set to give an institution competitive advantage?
- Are students from specific countries more or less influenced by scholarships/bursaries to study at a particular institution?
- What subjects are more likely to need intelligent pricing to attract EU/international students?
- How are scholarships/bursaries perceived by students who chose your institution, compared to rival institutions?
- At what level would students have rejected your offer, if at all?
i-graduate's global Price Sensitivity Study (PSS) is a collaborative investigation to establish the impact of price on student decision making - specifically, university choice - by nationality, level of study and subject area. Including EU and Non EU students, it is intended to provide a framework within which institutions can set prices according to market demand and make full use of this key element of the marketing mix to optimise or maximise future student recruitment.
Scholarships are increasingly being used as an effective marketing and recruitment aide. i-graduate's Scholarship / Price Sensitivity Study aims to provide a great level of understanding into the impact of Scholarships.
Our University partners use the Price Sensitivity Study to understand:
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How students from different countries perceive price
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How to price courses appropriately for different markets
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How to ensure scholarships are used to maximum effect
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The impact of price on a university's competitive position (taking into account reputation)
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How to review prices more efficiently and on a more regular basis in response to changes in international markets
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The price-value and price-quality equation
To find out how the Price Sensitivity Study can benefit your institution, please give us a call.