You are here: Home > Services > Student Insight

Student Insight

 

The Cycle of International Education

In the old days, education was like a funnel - from enquiry to graduation - a straightforward numbers game of conversion ratios...

Students just kept coming...

Graduates tumbled out at the bottom, no doubt enlightened and positive...

Strategic planning was largely limited to the positioning of the funnel - which markets to target...

Today international education is a 360° experience, opinions are fed back to future students at all stages. Our current customers are now core to the marketing and recruitment process.

Cycle of International

  1.  

    StudentPulse™ - The initiative provides a uniquely detailed picture of the perceptions, expectations, motivations, influences, interests and aspirations of students preparing to invest in education overseas.

  2.  

    Future Student Barometer™ - What makes students apply? Who else do they apply to? What makes them accept? What makes them decide to go elsewhere? Perceptions of the process

  3.  

    International Student Barometer™ and Student Barometer™ - Post-arrival and orientation. Focus: decision-making, expectations, initial perceptions plus experience of the enquiry to arrival process.

  4.  

    International Student Barometer™ and Student Barometer™ - Reflecting on the experience. Focus: importance of elements of the education experience, degrees of satisfaction, recommendation ratios, attitudes and aspirations.

  5.  

    International Alumni Barometer™ - Tracking career progression, capturing reflections and reinforcing connections with international alumni