Latest News

The Observatory on Borderless Higher Education joins the i-graduate family

i-graduate announced today that the highly respected research unit The Observatory on Borderless Higher Education will transfer to the International Graduate Insight Group from the August 2nd this exciting partnership will strengthen the capacity and scope of both organisations to serve the global HE community. To find out more about this important news click here.


i-graduate at the New Zealand International Education Conference

i-graduate are proud to announce that they will be silver sponsors of the 19th Annual New Zealand International Education Conference at the Christchurch Convention Centre from the 5th - 6th August 2010. If you would like to talk about what i-graduate can do for you please feel free to talk to our i-graduate in-country specialist Sharon Calvert at the event. For more information click here.

You are here: Home > Services > StudentPulse Tracking

What are the benefits to you?

i-graduate’s StudentPulse 2008/09 Global Brand Tracking will provide you with the core information and insight required to influence and enhance your institution or organisation’s reputation with prospective students, enabling you to:

•  Build your reputation amongst prospective students and increase the likelihood that they will apply to you
•  Monitor the performance of your brand, measure the success of advertising and impact of marketing campaigns on prospective students, improve performance systematically
•  Identify emerging issues and trends and establish a relationship between your actions and market response
•  Allocate resources effectively and prioritise marketing actions
•  Predict future customer needs, expectations and purchases so that growth can be planned and managed
•  The demographic information on prospective students will identify the most profitable buyers to you

StudentPulse Tracking

 

What is StudentPulse Tracking?

StudentPulse Tracking examines perceptions and brand awareness amongst prospective students in established and emerging markets across the globe. The research initiative provides national governments and international education organisations with a tracking tool, offering insight into how brands are perceived in key global markets for a range of factors - including awareness, reputation and likelihood to engage.

This international research study is a powerful, yet cost-effective way to evaluate your brand and manage your global reputation. The comprehensive tool helps organisations to understand, measure and ultimately build a stronger brand and image. A comparative measure, StudentPulse tracks year on year how perceptions of your brand change - against national and global benchmarks.

The study also provides in-depth quantitative data into the perceptions of countries as study destinations among students who are actively considering international study, and investigates what factors motivate and influence prospective international students across the globe.

StudentPulse Tracking partners

To achieve contact with the widest possible range of student markets, i-graduate is delighted to be working with the following survey partners in 2009:

            


StudentPulse Tracking 2009

StudentPulse 2009 has received responses from over 11,000 prospective students from 199 countries, with strong representation from China, India and other South and South East Asian countries. Reporting is available by source country, prospective level of study and other demographic factors.

For more information about tracking your brand through StudentPulse Tracking 2009, or to register your interest in reporting, please contact Jess Davison (jess.davison@i-graduate.org)