What are the benefits to you?
i-graduate’s StudentPulse 2008/09 Global Brand Tracking will provide you with the core information and insight required to influence and enhance your institution or organisation’s reputation with prospective students, enabling you to:
• Build your reputation amongst prospective students and increase the likelihood that they will apply to you
• Monitor the performance of your brand, measure the success of advertising and impact of marketing campaigns on prospective students – improve performance systematically
• Identify emerging issues and trends and establish a relationship between your actions and market response
• Allocate resources effectively and prioritise marketing actions
• Predict future customer needs, expectations and purchases so that growth can be planned and managed
• The demographic information on prospective students will identify the most profitable buyers to you
StudentPulse Global Brand Tracking
A barometer of global student opinion
StudentPulse Global Brand Tracking examines perceptions and brand awareness amongst prospective students in established and emerging markets across the globe. The research initiative will provide national governments and international education organisations with a tracking tool, offering insight into how your brand and competitor brands are perceived in key global markets for a range of factors - including awareness, reputation and likelihood to engage.
This international research study is a powerful, yet cost-effective way to evaluate your brand and manage your global reputation. The comprehensive tool will help you to understand, measure and ultimately build a stronger brand and image. A comparative measure, StudentPulse tracks year on year how perceptions of your brand change – against national and global benchmarks.
The study will also provide in-depth quantitative data into the perceptions of countries as study destinations among students who are actively considering international study, and will investigate what factors motivate and influence prospective international students across the globe.
The International Graduate Insight Group Ltd. (i-graduate) would like to invite your organisation/institution to participate in StudentPulse Global Brand Tracking 2008/09. For more information or to register your interest, please contact Jess Davison (jess.davison@i-graduate.org)
StudentPulse 2007/08
The previous cycle of StudentPulse (2007/08) received responses from over 11,000 prospective students from 143 countries, with strong representation from China, India and other South and South East Asian countries. Results received considerable media attention worldwide in The Independent, Times Higher Education Supplement, The Evening Standard, The Chronicle of Higher Education and University World News.