What are the benefits to you?
i-graduate’s StudentPulse 2008/09 Global Brand Tracking will provide you with the core information and insight required to influence and enhance your institution or organisation’s reputation with prospective students, enabling you to:
• Build your reputation amongst prospective students and increase the likelihood that they will apply to you
• Monitor the performance of your brand, measure the success of advertising and impact of marketing campaigns on prospective students, improve performance systematically
• Identify emerging issues and trends and establish a relationship between your actions and market response
• Allocate resources effectively and prioritise marketing actions
• Predict future customer needs, expectations and purchases so that growth can be planned and managed
• The demographic information on prospective students will identify the most profitable buyers to you
StudentPulse Tracking
What is StudentPulse Tracking?
StudentPulse Tracking examines perceptions and brand awareness amongst prospective students in established and emerging markets across the globe. The research initiative provides national governments and international education organisations with a tracking tool, offering insight into how brands are perceived in key global markets for a range of factors - including awareness, reputation and likelihood to engage.
This international research study is a powerful, yet cost-effective way to evaluate your brand and manage your global reputation. The comprehensive tool helps organisations to understand, measure and ultimately build a stronger brand and image. A comparative measure, StudentPulse tracks year on year how perceptions of your brand change - against national and global benchmarks.
The study also provides in-depth quantitative data into the perceptions of countries as study destinations among students who are actively considering international study, and investigates what factors motivate and influence prospective international students across the globe.
StudentPulse Tracking partners
To achieve contact with the widest possible range of student markets, i-graduate is delighted to be working with the following survey partners in 2009:
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StudentPulse Tracking 2009
StudentPulse 2009 has received responses from over 11,000 prospective students from 199 countries, with strong representation from China, India and other South and South East Asian countries. Reporting is available by source country, prospective level of study and other demographic factors.
For more information about tracking your brand through StudentPulse Tracking 2009, or to register your interest in reporting, please contact Jess Davison (jess.davison@i-graduate.org)