StudentPulse™
An international student tracking study, enabling you to understand tomorrow’s students today.
What is StudentPulse?
StudentPulse examines perceptions and opinions amongst prospective international students in established and emerging markets across the globe. The survey covers education and university brand tracking, price sensitivity analysis, perceptions of countries as study destinations and intelligence from key source countries. In March 2011, i-graduate received responses from more than 14,000 prospective students, of which the largest share came from India (16%) and China (14%) and Malaysia (9%).
How can StudentPulse directly benefit an institution?
The study is a powerful, yet cost-effective tool, enabling institutions to evaluate and understand their brand.
Prospective international students are surveyed on their awareness of the brand, and its attractiveness, reputation, quality and perceived cost. This insight enables you to manage your global reputation and ultimately build a stronger brand image.
The study also provides you with in-depth quantitative data into the perceptions of countries as study destinations among students who are actively considering international study, and investigates what factors motivate and influence prospective international students across the globe.
A comparative measure, StudentPulse tracks year on year how perceptions of your brand change - against national and global benchmarks.
What you can expect to receive
i-graduate will provide you with a bespoke PowerPoint style presentation, giving you an insight into both your brand and and country perceptions. This includes a detailed analysis by discipline, level of study and nationality and your results benchmarked against your chosen competitor groups, national or international indices.
How you can take part
i-graduate with work with panel and partner organisations to launch the sixth in the series of the prospective international student tracking study, StudentPulse, between February and March 2012. Participation is easy and requires minimal time from your side. You start by completing a simple registration form identifying key competitors you would like to benchmark against, and i-graduate will do the rest.
For more information or to register your interest in the next StudentPulse, please contact Naomi Kenny, Project Manager:
Naomi.Kenny@i-graduate.org